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SHOPS & RETAILERS

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WE DON'T WANT TO FILL A VENUE. WE WANT TO FILL A CITY.

York Fashion Week isn't just all about runways and workshops. We want to work alongside our city's retailers, shops and storefronts to create experiences and generate excitement for our residents and tourists who choose to visit York.

Let's work together on creating memorable moments in the high street.

LIVE WINDOW DISPLAYS

Brands such as Hobbs York beautifully utilised our YFW models throughout the event.

Replacing mannequins in your window display with a model provides an eye-catching experience for those shopping in York - and ultimately brings greater attention and social media coverage to your store.

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IN-STORE EVENTS

An in-store event does not always necessarily have to include a sale in order to attract customers into the store.

We can work alongside you to explore experience-based ways of attracting customers to your store.

Brands such as Whitewall Galleries in York replaced some of their art pieces with dedicated fashion art pieces instead.

COLLABORATE WITH A LOCAL BRAND

A huge success of YFW is in the collaborations we see between brands who take part. We've helped pair designers with venues, and personal stylists with retailers throughout previous events.

In our recent Spring/Summer show Space NK collaborated with our YFW's very own Head of Hair & Makeup Sonia Schofield for an evening of makeup tutorials over a glass (or two) of fizz.

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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED.  York Fashion Week LTD. We are registered in England and Wales. Company Number: 13731657. VAT Number: GB 394875336.

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